Mark and Mary Bortz - American Color Imaging

Mark and Mary Bortz

M.Photog., CPP

Biography

Mark is a Certified Professional Photographer. In 2012, 2013, and 2014 he was named “Top Ten non-Master Iowa Photographer” by the Professional Photographers of Iowa Association and received the Bronze Photographer of the Year by PPA in 2013. In 2014 he was named Gold Photographer of the year with 2 loan prints and 2 showcase prints. In 2015 he was named Bronze Photographer of the year. He will be receiving his Craftsmen Degree in January 2016.

Mary is a Master Photographer and is also a Certified Professional Photographer. In 2010 and 2011 she was named a “Top 10 non-Master Iowa Photographer”. In 2012 and 2014 she was named a “Top 10 Master Iowa Photographer” by the Professional Photographers of Iowa Association. In 2012, 2013 and 2014 she was honored with the Bronze Photographer of the year from PPA and is a PPA Elite 2014 Member. In 2015 she was honored with the Gold Photographer of the Year and PPA Elite Member with a total of 5 loan prints. She will receive her Craftsmen Degree in January 2016.

 

Mark and Mary's Programs

“Evolve” The Senior Experience

My husband and I are professional photographers and we are excited to share our program – “Evolve” The Senior Experience. During the program we will touch on the following topics

• Senior Marketing: Brochures, Rep program, & More
• Sessions Offered, what Sells
• Studio Set up, Backdrops & Sets, and Lighting
• Editing (Lightroom and Photoshop)
• Sports / Activities / Special Events

The program will examine examples of our senior work. Then it will touch on marketing, lighting, studio set up, sets, and introduce the editing process we use to produce unique looks. If there is time we will introduce on our sports, activities, and special events.

Distinctive Black and White Character Portraits

We would love to share our program on the Distinctive Black and White Character Portraits that we have become known for. During the program we will touch on the following topics:

• Composition
• Lighting
• Editing (Lightroom and Photoshop)
• Marketing

We present several example images and show how they evolve from the raw camera file to the final print. During this segment we touch on composition, lighting, painting with light in Photoshop, and introduce the editing process we use to produce this distinctive look. We capture some images with a live shooting demo. During this segment we touch on lighting, composition, and posing. The class will pick some of the captured images and go over the workflow from start to finish in Lightroom and Photoshop. During this segment we show how we use Lightroom to prepare the image for Photoshop. In Photoshop we show the editing steps we take to achieve our character portrait look. We show how we paint with light in Photoshop to enhance the impact of the image, talk about print presentation, and how all of this relates to print competition and how it improves your daily work. Attendeeʼs will walk away with more creative ideas to offer their customers by creating a distinctive heirloom art pieces. We own Fusion Edge Photography in Robins Iowa. Fusion Edge Photography is a full service portrait studio photographing high school seniors, families, children, pets and a variety of sports. Our business started 14 years ago.

Digital Workflow – Get Your Life Back

Join Mark Bortz as he shares the processing workflow used at their studio – Fusion Edge Photography. The workflow is used for seniors, families, and also volume sessions. Learn how we have streamlined our workflow to try to minimize the time spent in front of the computer. You will learn:

• Workflow
• Correct image capture (exposure, white balance)
• An efficient way to organize your images
• Make Lightroom work for you
• Why it’s a good idea to throw away pixels
• Backup & Archive

• Lightroom
• Make the most of your raw files
• Using presets to streamline your editing

• Photoshop
• Understanding Layer masks & clipping masks
• Why Layer groups are useful
• Building Templates
• Working with layer blend modes
• Making Reusable Actions
• Masking & Composites
• Variables

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